Sigourney Weaver narrates a 10-minute satire of sedentary humanity in "Human Nature," Asics' new film styled as a nature documentary that tracks screen-addicted humans the way BBC crews track Arctic wildlife.

Released ahead of World Mental Health Day on Oct. 10, the film opens like a Planet Earth episode — minus the cute animals. Instead, it follows three creatures through their natural habitats. Janet lives in her cubicle, stuck on Zoom calls all day. Hannah nests on her couch, binge-watching a TV show surrounded by three screens. Minato has fallen victim to "the most relentless predator in his environment": the algorithm, otherwise known as doomscrolling.

The tone is darkly funny. Viewers may be unsure whether to laugh or cry. The film ends on a hopeful note: the cure for body and soul is daily movement.

The campaign is not pure comedy. It rests on hard numbers. Asics' Movement Conservation Report, built on a survey of 34,000 people across 31 countries conducted in July 2026 and input from human movement expert Dr. Davud Raichlen, finds that 53% of adults fail to meet recommended physical activity guidelines.

Asics also introduced a Movement Conservation Status that sorts activity levels into Active, At Risk or Endangered. Nearly one in four people — 23% — fall into the Endangered category, exercising less than 30 minutes a week. That share is projected to more than double by 2035.

"We're born to move, but modern convenience culture is making us increasingly sedentary. It's all become a little ridiculous, so we wanted to bring that to life while exploring the state of human nature today," Al Wood, chief creative officer at Golin Ketchum, said in a statement.

Golin Ketchum London created the campaign. Knucklehead produced it, and Rob Leggatt directed.

The ask is deliberately modest. Asics wants people to move for just 15 minutes a day.

"For more than 75 years, Asics has been guided by the belief that movement transforms not just the body, but also the mind," Gary Raucher, global head of marketing at Asics, said in a statement. "Today, as modern life quietly designs movement out of everyday life, we hope to inspire people everywhere to move for just 15 minutes, because even small amounts of movement can make a meaningful difference to both body and mind."

"Human Nature" extends a comic formula Asics has run for three straight years. In 2024, Brian Cox, in character as Logan Roy from Succession, practically told viewers to "f*ck off" in his ironic tone and step away from their desks. In 2025, Natasha Rothwell, playing Belinda from The White Lotus, sweetly reminded audiences that healing doesn't require bougie spa treatments — just 15 minutes of movement a day.

The consistent cast of recognizable actors and the consistent message give Asics a repeatable platform. With the Endangered share of the population projected to more than double by 2035, the brand has built a campaign premise it can return to for years.