Higgsfield Claims $1 Billion Run Rate on a Four-Week Basis
Higgsfield AI claims a $1 billion annualized run rate built on four weeks of revenue, while YouTube plans creator deal tools and OpenAI faces an Australian probe over agent breach…
Tom Whitfield
Staff writer covering consumer brands and retail at Marketing Herald.
63 articles
Articles by Tom Whitfield
Marketers Say 'Good Enough' Culture Is Eroding Ad Standards
Marketers warn a culture of 'good enough' is eroding ad standards as AI-driven efficiency pushes trigger job losses, with teams now hunting new benchmarks and talent.
Rogaine Recasts Itself as a Brand for Women and Men Alike
Rogaine added some 150,000 consumers in a year, with women now making up half of medicated-treatment users, as its "Summer of Gains" platform recasts hair loss.
Lowe's Pilots Drone Delivery Near Charlotte With Wing and DoorDash
Lowe's launched drone delivery near Charlotte with Wing and DoorDash, promising orders from its Matthews, N.C. store in as little as 20 minutes for local shoppers.
58% of Ad Execs Expect Agentic Buying to Scale Within a Year
IAB Europe research finds 58% of ad execs expect agentic ad buying to reach scale within a year, with large organizations far ahead of smaller ones.
ChatGPT Ads Don't Buy Their Way Into AI Answers, OpenAI Says
OpenAI's Abhilash Edathil confirmed ChatGPT ads never inform the model's answer. Go Fish Digital laid out a GEO framework: presence, representation, competitiveness.
AI Search Queries Have Quadrupled in Length — and Ecommerce Must Adapt
LLM-driven queries average 24 words versus six on Google, says Optiversal CEO Lucas Tieleman — and bot traffic is rewriting ecommerce discoverability.
'Repetitive, cliché, boring': Sir John Hegarty on marketing's failure of creativity
Sir John Hegarty says marketing's creativity crisis has 'gotten worse', blaming data worship and left-brain leadership for an industry that audiences increasingly dislike.
YouTube Is Now the Most-Cited Platform Across Eight AI Search Tools
YouTube was the most-cited platform across eight AI tools including ChatGPT, Gemini and Perplexity in August, overtaking Reddit, Meltwater data shows.
WPP Opens 34,000-Square-Foot AI Production Hub in London
WPP has opened Devon's Point, a 34,000-square-foot hub in east London combining AI, virtual and human-led production. More hubs are planned worldwide under its Elevate28 plan.
Ford's Fathom Signals a New Era of Playful EV Naming
Ford spent nine months naming its electric pickup Fathom, reviving evocative nameplates as the industry splits between alphanumerics and familiar badges to normalize EVs.
82% of Global Consumers Use AI, But Only 2.7% Buy Through It
VML's survey of 28,000 consumers in 17 countries finds AI use at 82% but AI engines driving just 2.7% of purchases, as price anxiety reshapes spending.
