YouTube Bets on AI Agents and Live Tools to Keep Creators
YouTube unveiled AI agents, live gamification and analytics tools at Made On YouTube on Sept. 23, backed by stats on World Cup views and U.S. economic impact.
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Social Media
Cakes Body Builds $100M Brand Into a Media Company
Cakes Body, now at $100M in annual gross revenue, has launched Cakes Media with a YouTube founding documentary as bigger brands like Gap an…
Social Media Examiner Details Gemini Omni Workflow for AI Video
Eve Whitaker's Gemini Omni workflow: a $20/month tier, five-minute avatar capture, four-element prompts and 10-second clips assembled into…
Wonderful Pistachios Launches First NIL Roster in Social Campaign
Wonderful Pistachios debuts its first NIL roster: seven college athletes star in "Don't Hold Back All-Stars," a social campaign modeled on…
Inside the Chicago Bulls' Easter-Egg-Filled Schedule Release Video
The Bulls' Grand Theft Auto-inspired schedule release earned 1.1M views in 24 hours and near-unanimous praise. VP Luka Dukich explains how…
TikTok Lead Gen: Four Missed Opportunities Marketers Should Fix
Invisalign's in-ad quiz lifted form completions by 28% and cut acquisition costs 11%. Here are four missed TikTok lead-gen opportunities an…
Livestreams Drive 94% of TikTok Shop US Luxury Resale Revenue
TikTok Shop says 94% of its U.S. luxury resale revenue year-to-date comes from livestreams, with GMV in the category up 400% year over year…
Meta Streamlines Creator-Brand Tie-Ups With New Marketing Hub
Meta globally launched its Creator Marketing Hub with expanded APIs, an integrated AI business assistant and new ad tools, targeting a crea…
Pinterest Unveils Visual Search Ads in New Pitch to Brands
Pinterest revealed Visual Search Ads, expanded Performance+ A/B testing, and product prioritization controls at Pinterest Presents, rolling…
HBO Max Reddit Account Compromised in Ad Fraud Incident
HBO Max's Reddit account was compromised and used for ad fraud, while a 9-year-old spent $118,000 on YouTube ads via his father's business…
Five Years On, Sorority Rush Keeps Delivering Brand ROI
Poppi will send over 1 million cans to sororities this rush season, with rush activations taking up to 40% of its back-to-school budget as…
McCann's Monica Tailor on Livestream Stunts, Subcultures
McCann's Monica Tailor, named Agency Executive of the Year at the 2025 Digiday Awards, discusses Huggies' $500,000 livestream stunt, Nike's…