California Passes Compromise SB-690, Keeping CIPA Lawsuits Alive
California passed a compromise SB-690, preserving most CIPA private lawsuit rights, while Big Tech lobbying killed similar provisions in other states, AdExchanger reports.
California passed a compromise SB-690, preserving most CIPA private lawsuit rights, while Big Tech lobbying killed similar provisions in other states, AdExchanger reports.
Higgsfield AI claims a $1 billion annualized run rate built on four weeks of revenue, while YouTube plans creator deal tools and OpenAI fac…
Marketers warn a culture of 'good enough' is eroding ad standards as AI-driven efficiency pushes trigger job losses, with teams now hunting…
M&M's new 'Screentime' campaign drops its spokescandies into crime thrillers, telenovelas and a 'Survivor' parody, extending the Mars brand…
Anheuser-Busch's Michelob Ultra becomes an official beer sponsor of the NHL and the Stanley Cup Playoffs, extending a sports portfolio that…
NBC's Today dethroned GMA after 14 years, averaging 2.948 million viewers, but slipped in the A25-54 demo while GMA grew on both measures a…
IAB Europe research finds 58% of ad execs expect agentic ad buying to reach scale within a year, with large organizations far ahead of smal…
Ben James rejoins Stagwell-owned Crispin as CCO after four years advising CEO Maggie Malek, replacing Kim Baskinger following her six-month…
Prediction-market operator Kalshi outspent the entire 2025 sports-betting category on national TV, while Nielsen's co-viewing change puts a…
Felix Rosenqvist won the closest Indy 500 ever wearing Texas A&M's logo. The school's CMO calls the helmet deal "a blue ocean for higher ed…
A researcher found ChatGPT's __obi cookie can persist for a year and reappear on sites using OpenAI's ad pixel, linking chatbot activity to…
JD Sports posted a 0.7% sales dip to £5.89bn but will keep investing in brand, loyalty and AI, with loyalty members passing 10 million glob…
We use cookies for analytics and site preferences. Choose what to allow. Cookie policy