DMexco 2026: Brands Confront AI at Scale and a Bolder CMO Role
AI adoption and the future CMO role dominated DMexco 2026 in Cologne, where Meta, Gamma, Taxfix and IBM executives debated scaling AI with governance and human centricity.
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MarTech & AI
OpenAI Will Retire Custom GPTs on Dec. 11, 2026
OpenAI retires custom GPTs on Dec. 11, 2026, affecting all ChatGPT plans. Marketers must migrate voice-calibrated tools to plugins or lose…
NFL Turns to Adobe AI to Personalize Fan Content at Scale
The NFL says a single Sunday tune-in campaign now needs 350,000 assets, as year two of its Adobe AI partnership targets personalized conten…
Scope3 Rebrands as Apostra, Pivoting From Carbon to AI
Scope3, founded in 2022 to measure ad supply chain carbon emissions, rebrands as Apostra today, chasing an AI-driven simplification of adte…
CMOs Spend 15.3% of Budgets on AI, but Only 30% Can Scale It
CMOs allocate 15.3% of budgets to AI, Gartner finds, but only 30% can scale it. The durable advantage sits in documented customer context,…
WPP Opens 34,000-Square-Foot AI Production Hub in London
WPP has opened Devon's Point, a 34,000-square-foot hub in east London combining AI, virtual and human-led production. More hubs are planned…
81% of Creative Professionals Use AI, But Tool Churn Signals Integration Gap
Luma's first survey of 760 creative professionals finds 81% use AI to create content, yet organizations churn through tools — evaluating 6.…
AI Coworkers Are Joining the 2027 Marketing Org Chart
Optimizely, HubSpot and Asana are shipping AI 'virtual teammates' for marketing teams as Gartner warns over 40% of agentic AI projects will…
Sorrell-Backed S4S Ventures Invests in AI Video Startup Higgsfield
S4S Ventures, co-founded by Sir Martin Sorrell, has invested in AI image and video startup Higgsfield after its $400M Series B at a $5.4B v…
ChatGPT's Prompt Share Fell From 70% to 50% in Six Months
ChatGPT's share of AI prompts fell from 70% to 50% in six months as Gemini and Claude gained ground, per Comscore — and GEO strategies must…
DMA's Chris Combemale Reflects on 47 Years of Marketing Disruption
Outgoing DMA leader Chris Combemale has witnessed 47 years of marketing change, from email's arrival to the AI era, yet says the industry's…
Behr Paint CMO Andy Lopez: Why AI Can Never Replace Great Agencies
Behr Paint CMO Andy Lopez tells Marketing Vanguard how 'color paralysis' shapes the paint journey, why AI can't replace agency partners, an…