Urgent
Ghost Audiences Are Inflating CTV's Numbers
Samsung Ads found two of three NFL-season streamers ghosted their apps post-season — twice the churn of existing users — as reported audience size drifts from ad-ready supply.
Marketing Herald
Trade-marketing wire
Friday, October 30, 2026
Urgent
Samsung Ads found two of three NFL-season streamers ghosted their apps post-season — twice the churn of existing users — as reported audience size drifts from ad-ready supply.

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