Urgent
Merged Paramount-Warner Bros. Entity Will Be Called Skydance
David Ellison announced the $34.5B Paramount-WBD combo will operate as Skydance, with Mattel's Ynon Kreiz joining as co-CEO and $6B in synergies promised.
Marketing Herald — Marketing news, data and analysis for working marketers
Marketing Herald
Trade-marketing wire
Monday, October 5, 2026
30 items on the wire