Urgent
Salesforce to Buy Braze for $5.66 Billion in Cash
Salesforce will pay $47.50 per share in cash for Braze, adding real-time customer engagement AI to a marketing stack already fattened by $6.3 billion in 2025-26 AI acquisitions.
Marketing Herald
Trade-marketing wire
Tuesday, October 20, 2026
Urgent
Salesforce will pay $47.50 per share in cash for Braze, adding real-time customer engagement AI to a marketing stack already fattened by $6.3 billion in 2025-26 AI acquisitions.