Urgent
Experian and AtData: Identity Data Is the Critical Asset in the AI Era
Experian's Matt Tipperreiter and AtData's John Oronte warn marketers are handing AI the reins before building a trusted, accurate view of their audience.
Marketing Herald
Trade-marketing wire
Wednesday, October 14, 2026
30 items on the wire
Urgent
Experian's Matt Tipperreiter and AtData's John Oronte warn marketers are handing AI the reins before building a trusted, accurate view of their audience.