Ford's Fathom Signals a New Era of Playful EV Naming
Ford spent nine months naming its electric pickup Fathom, reviving evocative nameplates as the industry splits between alphanumerics and familiar badges to normalize EVs.
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Fiverr Survey: GEO Demand Outpaces Google SEO Requests Among Freelancers
Fiverr's 2026 Holiday Marketing Index finds 67% of search freelancers saw rising GEO requests versus 56% for Google SEO, while 61…
Cognitiv CMO Justine Frostad: Why Marketers Should Stop Hiding Their AI
Cognitiv CMO Justine Frostad says transparency about AI builds audience trust, warns of a 'sea of pretty good,' and praises Spoti…
IAB Moves to Standardize Agentic Media Buying and Measurement Contracts
IAB Tech Lab's AAMP 3.0 adds OpenProposal for machine-readable media buying, while a new measurement contract addendum targets st…
AI Coworkers Are Joining the 2027 Marketing Org Chart
Optimizely, HubSpot and Asana are shipping AI 'virtual teammates' for marketing teams as Gartner warns over 40% of agentic AI pro…
Social Media Examiner Details Gemini Omni Workflow for AI Video
Eve Whitaker's Gemini Omni workflow: a $20/month tier, five-minute avatar capture, four-element prompts and 10-second clips assem…
Sorrell-Backed S4S Ventures Invests in AI Video Startup Higgsfield
S4S Ventures, co-founded by Sir Martin Sorrell, has invested in AI image and video startup Higgsfield after its $400M Series B at…
Google Analytics Adds Include Filters for Hostnames
Google Analytics now lets properties allowlist approved hostnames, replacing manual exclude lists. Active filters permanently blo…
Outdoor Retailer 2026 Moves the Trade Show Out of the Hall
Outdoor Retailer 2026 sent 75+ attendees into Minneapolis' Theodore Wirth Park for a 57hours orienteering race, putting brands, b…
Domino's Campus Play: Why Gen Z Influence Lives Close to Home
Domino's previewed The Domino pizza at Michigan and USC during Welcome Week, betting that trust and proximity in real campus comm…
Marketing's confidence crisis is really a clarity crisis, say CMOs
OLX CMO Andrew Garrihy says marketing's confidence crisis is 'misdiagnosed' — the real problem is a lack of clarity. Festival of…
ChatGPT's Prompt Share Fell From 70% to 50% in Six Months
ChatGPT's share of AI prompts fell from 70% to 50% in six months as Gemini and Claude gained ground, per Comscore — and GEO strat…
Creators Push Into Upfront Territory as TV Sales Model Strains
Arcade's London upfront, Spotter's CTV event and IAB's CreatorFronts show creators borrowing TV's sales playbook — but unlimited…
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