Urgent
Ad Tech Measures Every Impression but Misses Where B2B Deals Close
Ad tech tracks every impression, but AI assistants and peer referrals now shape B2B shortlists in channels no platform can see, argues Margarita Savytska on AdExchanger.
Marketing Herald — Marketing news, data and analysis for working marketers
Christiane Amanpour Will Exit CNN in June 2027 After 43 Years
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Babylist Went From 5 Million to 1 Billion Emails With AI
Why Apple WebKit Turned on ID Vendors — and What the Research Says
Daily Mail Runs 12-15 GEO Tests Ahead of AI Visibility Product Launch
Google's 503 Advice, Robots.txt Limits And AI Agent Signals
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Eagles Crisis Comms, Misleading AI Visibility Scores and Chipotle's Boorito
Q4 Ad Spend Heads to $1.34 Trillion as Brands Pivot to Retail and Social
QVC banks on TikTok and celebrity Mrs. Claus for 40th holiday season
70,000 Live Titles a Week: Why Streamers Say Algorithms Alone Fail Viewers
ChatGPT Drives Just 0.62% of Google's Organic Traffic Across 100 Sites
Polymarket Reportedly Fires CMO Amid Mounting Regulatory Scrutiny
Etsy Bans AI-Generated Listings, Mandates Real Photos
Belk Secures $1.275B in Financing as Torrid Swaps CFOs
Latest news
Advertising & Media
Verizon and Harley-Davidson Chart Two Routes to Brand Reinvention
PR & Comms
Polymarket Reportedly Fires CMO Amid Mounting Regulatory Scrutiny
Retail Media & Commerce
Macy's Reimagines Santaland and Revives Holiday Square at Herald Square
Retail Media & Commerce
Lululemon Appoints Former Product Chief Tara Poseley to Board
Retail Media & Commerce
Etsy Bans AI-Generated Listings, Mandates Real Photos
PR & Comms
Eagles Crisis Comms, Misleading AI Visibility Scores and Chipotle's Boorito
MarTech & AI
Babylist Went From 5 Million to 1 Billion Emails With AI
Retail Media & Commerce
Belk Secures $1.275B in Financing as Torrid Swaps CFOs
Retail Media & Commerce
Bath & Body Works Opens First Feel Good Concept Store
