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Affle Buys Perion for $420 Million to Fill Its Performance Gap
Affle will acquire Perion for $420 million, closing in early 2027. CEO Tal Jacobson stays on as the combined company passes 1,000 employees.
Marketing Herald — Marketing news, data and analysis for working marketers
AI flooding comms with noise? 'Great editors' are the answer, says producer J.B. Sauceda
JCPenney Bets on Real Shoppers to Cure Holiday Deal Fatigue
Reddit Falls 29%, DoorDash's Dead Deal Returns: Ad Industry Braces for Q4 M&A Wave
Fox Revenue Jumps 22% to $4.6B, But Roku Deal Talk Is Off-Limits
BFCM Playbook: Start Meta Ramps in Early November, Not Black Friday Week
Kay Casts Colin Jost in an Odyssey-Themed Holiday Gift Push
Rembrand and Whisper World Merge Into WRLabs, Eye IPO
Macnamara's Measurement Handbook: Five Lessons Comms Teams Can Use Now
Agencies Say AI Is Wrecking Client Briefs and Flooding Workflows
People Inc. builds custom APIs to feed AI agents clean journalism
DoorDash's $17 Billion Instacart Bid Redraws the Quick Commerce Map
ChatGPT Ad Visits Earned $0.89 Versus $2.45 for Google Search
AI Labels Flag the Tool, Not the Lie: Why Ad Disclosures Fall Short
Three AI Models Shopped the Same 20 Products. None Agreed.
Google's John Mueller: Technical SEO Stays Critical as AI Search Grows
Google search budgets face first real scrutiny in two decades
Holiday 2026: Brands Bet Big on CTV as Gift Guides Fade
Latest news
PR & Comms
AI flooding comms with noise? 'Great editors' are the answer, says producer J.B. Sauceda
PR & Comms
Macnamara's Measurement Handbook: Five Lessons Comms Teams Can Use Now
Advertising & Media
Google search budgets face first real scrutiny in two decades
Advertising & Media
JCPenney Bets on Real Shoppers to Cure Holiday Deal Fatigue
MarTech & AI
Agencies Say AI Is Wrecking Client Briefs and Flooding Workflows
Advertising & Media
Holiday 2026: Brands Bet Big on CTV as Gift Guides Fade
Advertising & Media
Reddit Falls 29%, DoorDash's Dead Deal Returns: Ad Industry Braces for Q4 M&A Wave
MarTech & AI
People Inc. builds custom APIs to feed AI agents clean journalism
Advertising & Media
SiriusXM's $160 Million Giggly Squad Deal Redraws Podcast Strategy
