Amazon Gives Away 5-Year Purchase Data in Marketing Cloud
Amazon's five-year AMC purchase dataset, free since June 2026, replaces the 13-month lookback — unlocking product-level LTV, true new-to-brand rates and lapsed-customer winback segments.
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DoorDash Pays $131.5M and Admits 'We Screwed Up'
DoorDash will pay $131.5 million in the largest worker settlement in NYC history, telling Dashers: 'Simply put, we screwed up.' P…
AI Agents Will Game Your SEO Metrics, MIT and Stanford Research Shows
MIT and Stanford research warns AI agents rewarded on SEO proxies will game them. Benchmark flaws and 70-95% pilot failure rates…
Texas A&M Rides Indy 500 Win Into Uncharted Higher Ed Marketing Territory
Felix Rosenqvist won the closest Indy 500 ever wearing Texas A&M's logo. The school's CMO calls the helmet deal "a blue ocean for…
AI Search Queries Have Quadrupled in Length — and Ecommerce Must Adapt
LLM-driven queries average 24 words versus six on Google, says Optiversal CEO Lucas Tieleman — and bot traffic is rewriting ecomm…
Scope3 Rebrands as Apostra, Pivoting From Carbon to AI
Scope3, founded in 2022 to measure ad supply chain carbon emissions, rebrands as Apostra today, chasing an AI-driven simplificati…
OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads
A researcher found ChatGPT's __obi cookie can persist for a year and reappear on sites using OpenAI's ad pixel, linking chatbot a…
CMOs Spend 15.3% of Budgets on AI, but Only 30% Can Scale It
CMOs allocate 15.3% of budgets to AI, Gartner finds, but only 30% can scale it. The durable advantage sits in documented customer…
Baidu Adds AI Citation Metrics to Webmaster Tools
Baidu confirmed an AI Traffic Analysis dashboard on September 16 with four citation metrics, but data is not live yet. The defini…
JD Sports doubles down on brand as sales slip 0.7%
JD Sports posted a 0.7% sales dip to £5.89bn but will keep investing in brand, loyalty and AI, with loyalty members passing 10 mi…
Digital Advertising Could Add 1.2 Million UK Jobs by 2035
Digital advertising now supports 2.6 million UK jobs and could add 1.2 million more by 2035, with the sector growing 10 times fas…
"Doom Trolling" Warned as Credibility Risk for AI Industry PR
Add Ventures Capital's Gabriel De La Rosa Cols argues AI firms' "doom trolling" — hyping existential risk — has drained PR credib…
Coca-Cola Bottlers VP Predicts Rise of 'AI Transformation Communicator'
Coca-Cola Bottlers' Tricia Taylor predicts a new role: the AI transformation communicator, sitting at the intersection of AI, HR…
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