Google Analytics Adds Include Filters for Hostnames
Google Analytics now lets properties allowlist approved hostnames, replacing manual exclude lists. Active filters permanently block events, so testing before activation is essential.
Section
Data & Analytics
Why Marketers Must Understand the 'Nones' in Their Analytics
The (direct)/(none) segment is no longer just direct typers. Privacy defaults and AI agents are swelling the analytics 'junk drawer' — and…