Rogaine Recasts Itself as a Brand for Women and Men Alike
Rogaine added some 150,000 consumers in a year, with women now making up half of medicated-treatment users, as its "Summer of Gains" platform recasts hair loss.
Section
Digital Marketing
YouTube Brings Shopping Features to Ask YouTube AI Search
YouTube is adding comparison tables and watch-page product Q&A to Ask YouTube AI search. Over 140 million users engaged with the tool on wa…
Alfred CMO Alice Tendler on trading brand codes for a blank sheet
Former OVO and BT Group marketer Alice Tendler joined challenger utility Alfred as CMO pre-launch. She explains what it takes to build a br…
Carter's, 161 Years Old, Courts Gen Z Parents With Data
At Brandweek 2026, Carter's and Zappi explained how 161 years of heritage, constant consumer data and 80s-90s nostalgia keep the childrensw…
82% of Global Consumers Use AI, But Only 2.7% Buy Through It
VML's survey of 28,000 consumers in 17 countries finds AI use at 82% but AI engines driving just 2.7% of purchases, as price anxiety reshap…
Beats CMO credits 'tight' product-marketing bond for Beats 360
Beats CMO Chris Thorne says the Beats 360 launch came from how 'tight' marketing and product teams are — proof, he argues, that marketing '…
Marketing's confidence crisis is really a clarity crisis, say CMOs
OLX CMO Andrew Garrihy says marketing's confidence crisis is 'misdiagnosed' — the real problem is a lack of clarity. Festival of Marketing…
Brands trade pay-per-post for equity as influencer model loses edge
Pay-per-post influencer deals are losing ROI as creator CPMs rise. Brands are shifting to equity, royalty and revenue-share structures, wit…
Arla Foods' CMO: Why Marketers Must Act as Brand CEOs
Arla Foods' CMO Patrik Hansson explains how he rebuilt marketing since 2022: brand CEO mindset, customer immersion trips, expanded insights…
Edgard & Cooper Builds Event Strategy Around Pet Holiday Calendar
The European pet food brand aligns its experiential program with a fabricated year-long Pet Holiday Calendar, from a 'Bridgerton' dog ball…
Strava Pushes Into Strength Training as User Base Hits 195 Million
Strava, now with over 195 million users, is targeting strength training with a product overhaul, a Hevy integration and word-of-mouth marke…
Sonos Repositions Brand Around Emotions Over Specs
Sonos trades tech-spec messaging for emotions-led storytelling in "Love the Sound. Feel the System," a repositioning that supports new hard…