Women Athletes Turn to the Creator Playbook to Close the Pay Gap
Alozie grew Snapchat followers 61% in three months via TOGETHXR's Snap the Gap, as women athletes turn content into pay, reach and career insurance.
Section
Content Marketing
Mastercard's Jill Kramer on Curiosity, Craft and B2B Marketing
Mastercard CMO Jill Kramer says B2B brands risk drowning in complexity and must give their craft more "time, love and attention".
85.8% of B2B Marketers Back Emotional Storytelling for Brand Building
Marketing Week's State of Brand in B2B survey of 300 marketers finds 85.8% rate emotional storytelling as key to brand building, second onl…
Alex Cooper's Unwell Expands Fall Slate With Four Shows
Alex Cooper's Unwell network adds four fall shows spanning history, lifestyle, and internet culture, with YouTube a distribution priority f…
Wellness Moves From Perk to Core Design at Trade Shows
With 84% of U.S. consumers calling wellness a top priority, event marketers are moving it from the sponsorship prospectus into event design…
Applebee's Doubles Down on Cheese After Burger Win
Applebee's is expanding its O-M-Cheese platform after a popular burger's success, with CMO Michelle Chin explaining how marketing and brand…
iHeart Podcasters Share 5 Lessons for Building an Enduring Franchise
The hosts of 'Stuff They Don't Want You To Know' and iHeart CEO Conal Byrne shared five lessons on longevity, audience input and why listen…