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Lowe's CMO Jen Wilson Adds Digital Commerce to Her Remit
Lowe's promoted CMO Jen Wilson to EVP, adding Lowes.com and Marketplace to her remit as online sales grew 15.7% in Q2 2026 against flat comparable sales.
Updated
The brief
- Lowe's promoted CMO Jen Wilson from SVP to EVP in September 2026, adding Lowes.com and third-party Marketplace to a remit that already included marketing, retail media, loyalty and personalization.
- Lowe's Q2 2026 online sales rose 15.7% while comparable sales grew just 0.2%; more than 80% of home improvement shopping starts online, according to Wilson.
- Wilson, a 20-plus-year Lowe's veteran who became CMO in June 2024, says Marketplace expansion lifts SEO visibility and reveals new high-end customer segments, allowing reduced paid search spend.
Based on Marketing Dive; imgproxy.divecdn.com
Filed under lowe-s, retail-media, digital-commerce, cmo
Amara Osei
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News editor covering industry trends and analytics at Marketing Herald.
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