MH-1957Retail Media & Commerce
Costco's Digital Sales Top $33 Billion, Up More Than 20%
Costco's digitally-enabled sales topped $33 billion this fiscal year, CEO Ron Vachris said, growing over 20% on the back of new nationwide DoorDash and Uber Eats delivery deals.
Wire notes
- Costco's digitally-enabled sales exceeded $33 billion in the fiscal year, growing more than 20%.
- CEO Ron Vachris disclosed the figures on the fiscal Q4 and full-year earnings call on Thursday.
- Costco announced nationwide U.S. delivery through DoorDash within the past month.
- Costco also announced nationwide U.S. delivery through Uber Eats in the same period.
- Customers must enter their Costco membership number at checkout to prove membership on delivery platforms.

By Amara Osei
Costco's digitally-enabled sales exceeded $33 billion in its latest fiscal year, CEO Ron Vachris told investors on Thursday, and the figure grew more than 20% over the period. The number, disclosed on the fiscal fourth-quarter and full-year earnings call, marks the clearest signal yet that Costco's business is increasingly living beyond the doors of its core warehouses.
The growth engine is no secret. Costco has spent the past month converting delivery-platform partnerships from regional experiments into national infrastructure.
How delivery partnerships built the $33 billion figure
Digitally-enabled sales — a category that includes sales made through third-party delivery platforms, not just Costco's own channels — crossed the $33 billion threshold during the fiscal year, according to Vachris. The more than 20% growth rate outpaces what most mature retailers post in e-commerce, though Costco did not break out how much of the total came specifically from third-party platforms versus its own site and app.
That gap matters. A headline number that bundles first-party and marketplace-driven sales makes platform partnerships look more central than the disclosed figures can prove on their own.
What changed at DoorDash and Uber Eats?
Within the past month, Costco announced two nationwide expansions in the U.S.:
- DoorDash: Costco and DoorDash expanded their global partnership with a nationwide U.S. launch, taking delivery beyond the earlier limited footprint.
- Uber Eats: Costco separately announced nationwide delivery on Uber Eats, giving members a second major aggregator with full national coverage.
Both moves follow the same rule: customers must enter their Costco membership number at checkout to prove they are members. That requirement is the hinge of the strategy — it lets Costco sell through third-party logistics while keeping the membership model, the core of its profit pool, intact.
What Costco did not say
The earnings call disclosure left several questions open. Vachris gave the aggregate figure and the growth rate but no margin detail, no average order value, and no split between delivery-platform sales and Costco's own digital channels. Nor did the company quantify how much of the more than 20% growth the new DoorDash and Uber Eats expansions have driven so far, or when investors should expect them to register in reported numbers.
The nationwide launches are also recent. A month of availability means the $33 billion total largely reflects the period before full national coverage existed, which cuts both ways: it understates the partnerships' potential, and it means current claims about their impact rest on expectation rather than reported results.
Why the membership check matters
The checkout requirement to enter a membership number is more than an administrative detail. It preserves Costco's two-revenue-stream model — membership fees plus merchandise sales — while outsourcing last-mile delivery to partners that already run national courier networks. Costco gets reach without building logistics; the platforms get a mass-market grocer with a locked-in, paying customer base.
Whether platform-delivered baskets turn out to be as profitable as warehouse baskets is the number Costco has not yet put in front of investors.
The next earnings call will show whether nationwide DoorDash and Uber Eats coverage moves the growth rate above that 20% mark — or whether the digital figure, like the warehouses themselves, has found its comfortable ceiling.
via ir.doordash.com (Original)
More from Elena Vasquez
Show full bio
Senior reporter covering technology and product news in marketing, advertising, marketing technology, media, SEO and search at Marketing Herald.
218 articles
More on the wire
- Costco Rolls Out Nationwide Delivery via Uber and DoorDash
- DoorDash's $17 Billion Instacart Bid Redraws the Quick Commerce Map
- DoorDash's $17 Billion Instacart Deal Redraws the Platform Pitch
- DoorDash's $17 Billion Instacart Deal: The Retail Media Math
- DoorDash's $17 Billion Instacart Deal: Five Questions Buyers Want Answered