California Passes Compromise SB-690, Keeping CIPA Lawsuits Alive
California passed a compromise SB-690, preserving most CIPA private lawsuit rights, while Big Tech lobbying killed similar provisions in other states, AdExchanger reports.
Amara Osei
News editor covering industry trends and analytics at Marketing Herald.
54 articles
Articles by Amara Osei
YouTube Bets on AI Agents and Live Tools to Keep Creators
YouTube unveiled AI agents, live gamification and analytics tools at Made On YouTube on Sept. 23, backed by stats on World Cup views and U.S. economic impact.
AI Answers Strip the Signals Buyers Used to Judge Evidence
Pew tracked a 1% source-click rate on AI summaries; Wharton experiments show AI users learn less. Marketers must reposition content for confidently underinformed buyers.
Spectrum News Relaunches NECN Across Six New England States
Charter's Spectrum News relaunched NECN across six New England states Wednesday, hiring 30+ journalists and expanding distribution ahead of the midterms under its $34.5 billion Co…
Michelob Ultra Signs Multiyear Deal to Become Official Beer of NHL
Anheuser-Busch's Michelob Ultra becomes an official beer sponsor of the NHL and the Stanley Cup Playoffs, extending a sports portfolio that includes the NBA, FIFA World Cup and th…
YouTube Brings Shopping Features to Ask YouTube AI Search
YouTube is adding comparison tables and watch-page product Q&A to Ask YouTube AI search. Over 140 million users engaged with the tool on watch pages in June, Alphabet's Pichai sai…
Amazon Gives Away 5-Year Purchase Data in Marketing Cloud
Amazon's five-year AMC purchase dataset, free since June 2026, replaces the 13-month lookback — unlocking product-level LTV, true new-to-brand rates and lapsed-customer winback se…
ABC's World News Tonight Closes Season With 8.47M Viewers
World News Tonight ends 2025-2026 as No. 1 for a 10th straight year with 8.47M viewers, but NBC Nightly News has closed the Adults 25-54 gap to just 86,000 viewers.
DoorDash Pays $131.5M and Admits 'We Screwed Up'
DoorDash will pay $131.5 million in the largest worker settlement in NYC history, telling Dashers: 'Simply put, we screwed up.' Plus MrBeast on video and Amazon blocking Meta's Mu…
AI Agents Will Game Your SEO Metrics, MIT and Stanford Research Shows
MIT and Stanford research warns AI agents rewarded on SEO proxies will game them. Benchmark flaws and 70-95% pilot failure rates point to new governance rules.
CMOs Spend 15.3% of Budgets on AI, but Only 30% Can Scale It
CMOs allocate 15.3% of budgets to AI, Gartner finds, but only 30% can scale it. The durable advantage sits in documented customer context, not tooling.
Baidu Adds AI Citation Metrics to Webmaster Tools
Baidu confirmed an AI Traffic Analysis dashboard on September 16 with four citation metrics, but data is not live yet. The definitions reveal how Baidu measures AI search visibili…
