DMexco 2026: Brands Confront AI at Scale and a Bolder CMO Role
AI adoption and the future CMO role dominated DMexco 2026 in Cologne, where Meta, Gamma, Taxfix and IBM executives debated scaling AI with governance and human centricity.
Topic: Cmo
Alfred CMO Alice Tendler on trading brand codes for a blank sheet
Former OVO and BT Group marketer Alice Tendler joined challenger utility Alfred as CMO pre-launch. She explains what it takes to build a brand from a blank sheet of paper.
Beats CMO credits 'tight' product-marketing bond for Beats 360
Beats CMO Chris Thorne says the Beats 360 launch came from how 'tight' marketing and product teams are — proof, he argues, that marketing 'provides value' upstream.
Marketing's confidence crisis is really a clarity crisis, say CMOs
OLX CMO Andrew Garrihy says marketing's confidence crisis is 'misdiagnosed' — the real problem is a lack of clarity. Festival of Marketing speakers explain how to fix it.
Behr Paint CMO Andy Lopez: Why AI Can Never Replace Great Agencies
Behr Paint CMO Andy Lopez tells Marketing Vanguard how 'color paralysis' shapes the paint journey, why AI can't replace agency partners, and how Home Depot planning works.
Lowe's CMO Jen Wilson Adds Digital Commerce to Her Remit
Lowe's promoted CMO Jen Wilson to EVP, adding Lowes.com and Marketplace to her remit as online sales grew 15.7% in Q2 2026 against flat comparable sales.
Marketing Must Solve Its Middle Management Problem, Before AI Does
Marketing Week argues middle managers built on channel specialism lack strategic judgement — and AI is now exposing the hollow middle the industry created over 20 years.
Arla Foods' CMO: Why Marketers Must Act as Brand CEOs
Arla Foods' CMO Patrik Hansson explains how he rebuilt marketing since 2022: brand CEO mindset, customer immersion trips, expanded insights and one global way of working.
Applebee's Doubles Down on Cheese After Burger Win
Applebee's is expanding its O-M-Cheese platform after a popular burger's success, with CMO Michelle Chin explaining how marketing and brand partners captured its appeal.
Space NK Elevates CMO Emma Simpson-Scott to Chief Executive
Space NK promotes CMO Emma Simpson-Scott to CEO under new owner Ulta Beauty, succeeding Andy Lightfoot after seven and a half years as the retailer targets growth.
MLS CMO Radhika Duggal: World Cup Lessons in Data and Creativity
MLS CMO Radhika Duggal says a July 13 campaign spotlighting 45 World Cup players is lifting viewership and ticket sales. In 2026, a CMO has to be both artist and scientist, she ar…
Zero CMOs on FTSE 100 Main Boards, Study Finds
No FTSE 100 company has a CMO on its main board, down from 14% in 2007, yet 70% retain meaningful marketing expertise as titles shift, research finds.
