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Dave's Killer Bread Revives Pumpkin Spice Bagels Nationwide
Dave's Killer Bread revived its Pumpkin Spice Madness bagels in 15,000 stores to anchor a year-round seasonal rotation program retailers increasingly demand.
Updated
The brief
- Dave's Killer Bread brought back its Pumpkin Spice Madness bagels, discontinued in 2017, now in 15,000 doors nationwide through November.
- The brand built a year-round rotational program — Summer Berry ran April until pumpkin spice launched, and a savory flavor will follow.
- Internal surveys showed one in three customers prefer bagels as a breakfast food; each serving has 10 grams of protein and 4 grams of fiber.
Based on Modern Retail; prnewswire.com
Filed under dave-s-killer-bread, pumpkin-spice, seasonal-products, product-launch, grocery-retail
Elena Vasquez
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Senior reporter covering media and advertising at Marketing Herald.