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Beyond Yoga Returns to New York With Extended Pop-Up Run
The Levi's-owned activewear brand opened a 2,300-square-foot Flatiron pop-up on Sept. 17, targeting its largest e-commerce market with exclusive merchandise through early January 2027.
Updated
The brief
- Beyond Yoga opened a 2,300-square-foot pop-up in Manhattan's Flatiron District on Sept. 17, 2026, running through early January 2027
- CEO Nancy Green called New York one of the brand's largest e-commerce markets and most engaged communities
- The brand operates 18 stores and plans new locations in Denver and San Clemente, California, later this year
Based on Retail Dive; imgproxy.divecdn.com
Filed under beyond-yoga, pop-up-retail, activewear, experiential-marketing, new-york
Tom Whitfield
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Staff writer covering consumer brands and retail at Marketing Herald.