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Beyond Yoga pushes performance line in new NYC pop-up
Beyond Yoga's revenue rose 16% in the quarter ending in May. Its Flatiron pop-up pushes Glowzone, a two-year technical innovation, as lifestyle products drive the majority of growth.
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The brief
- Beyond Yoga's net revenue increased 16% year over year for the quarter ending in May, with consecutive double-digit growth in the first half of 2026.
- The Flatiron pop-up, running through early January, highlights Glowzone, a high-sweat performance fabric two years in development that launched in July.
- Lifestyle products like puffer jackets and jumpsuits now drive the majority of Beyond Yoga's growth, replacing leggings as the dominant sales driver.
Based on Modern Retail; levistrauss.com
Filed under beyond-yoga, pop-up, performance-apparel, retail, levi-strauss
Priya Raman
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Correspondent covering industry trends and analytics at Marketing Herald.