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Beyond Yoga pushes performance line in new NYC pop-up

Beyond Yoga's revenue rose 16% in the quarter ending in May. Its Flatiron pop-up pushes Glowzone, a two-year technical innovation, as lifestyle products drive the majority of growth.

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Beyond Yoga stresses performance offerings in new NYC pop-up
Beyond Yoga stresses performance offerings in new NYC pop-upnorbet1 / Openverse

The brief

  1. Beyond Yoga's net revenue increased 16% year over year for the quarter ending in May, with consecutive double-digit growth in the first half of 2026.
  2. The Flatiron pop-up, running through early January, highlights Glowzone, a high-sweat performance fabric two years in development that launched in July.
  3. Lifestyle products like puffer jackets and jumpsuits now drive the majority of Beyond Yoga's growth, replacing leggings as the dominant sales driver.

Based on Modern Retail; levistrauss.com

Filed under beyond-yoga, pop-up, performance-apparel, retail, levi-strauss

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Priya Raman

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Correspondent covering industry trends and analytics at Marketing Herald.

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