News Box
Target Bets on K-Beauty With 150-Product Expansion and New Beauty Studio
Target quadrupled its K-beauty lineup with 150-plus new products and a Beauty Studio featuring 90 brands, pushing Korean beauty from Sephora and Ulta into mass retail.
Updated
The brief
- Target quadrupled its K-beauty assortment this year with more than 150 new products and 10-plus new brands.
- The new Beauty Studio replaces Ulta Beauty shops in Target stores with 1,600-plus products from 90 brands.
- Sephora partnered with Olive Young to launch 19 K-beauty brands in U.S. stores this year; Ulta added 13 K-beauty brands last year.
Based on Modern Retail; glossy.co
Filed under target, k-beauty, retail, beauty-retail
Amara Osei
Show full bio
News editor covering industry trends and analytics at Marketing Herald.
More from the wire
- Instacart Bets on Lower Markups to Drive Its Next Growth Phase
- Costco's Digital Sales Top $33 Billion, Up More Than 20%
- Lowe's Pilots Drone Delivery Near Charlotte With Wing and DoorDash
- Amazon Gives Away 5-Year Purchase Data in Marketing Cloud
- McDonald's Targets Billion-Dollar Media Network as It Rethinks Marketing