The brief

1. Subway's new "Feed Your SUBconscious" platform stars Will Arnett as consumers' inner voice and runs across broadcast, streaming TV, audio, digital, social, in-restaurant and owned channels.
2. The campaign is the first work from new creative agency of record Martin, which replaced Publicis Groupe's Leo last month after a review.
3. The push follows internal upheaval: Subway eliminated the global CMO role held by Greg Lyons in the spring and elevated former Popeye's executive Jeff Klein to CMO, while closing at least 729 stores last year, the most since 2021.