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PepsiCo Launches First-Ever Brand Portfolio Campaign
PepsiCo has launched 'House of Brands', its first-ever portfolio campaign, after company data showed just 18% of consumers link it to brands beyond Pepsi.
Updated
The brief
- PepsiCo has launched its first-ever corporate brand campaign, 'House of Brands', led by a social-first video.
- Company data shows only 18% of consumers associate PepsiCo with brands beyond Pepsi, despite a portfolio of more than 500 brands including Walkers, Gatorade, Quaker Oats and Poppi.
- The campaign follows a corporate identity refresh and echoes the Coca-Cola Company's 2024 'New Guy' ad, which united its beverage brands in one spot.
Based on Marketing Week
Filed under pepsico, branding, advertising-campaign, fmcg
Elena Vasquez
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Senior reporter covering media and advertising at Marketing Herald.