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Campari Revives 1970s Classic Ad With Alan Cumming
Campari launched a new 'Stay Bitter' campaign with Alan Cumming during Negroni Week, updating a 1970s print ad claiming '9 out of every 10,000 Americans prefer a Campari Negroni.'
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The brief
- Campari launched the campaign Monday, timed to Negroni Week (Sept. 21-27), celebrating the world's best-selling classic cocktail per Drinks International data shared by the brand.
- The hero spot updates a 1970s print ad claiming '9 out of every 10,000 Americans prefer a Campari Negroni,' with Alan Cumming riffing on his role hosting Peacock's 'The Traitors.'
- The campaign introduces The Bitter Nine tastemaker group and offers consumers up to $15 back via receipt submission; M Booth led creative and Palette Group handled production.
Based on Marketing Dive; imgproxy.divecdn.com
Filed under campari, advertising, brand-heritage, alan-cumming, negroni
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Market editor covering media and advertising at Marketing Herald.
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