OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads
A researcher found ChatGPT's __obi cookie can persist for a year and reappear on sites using OpenAI's ad pixel, linking chatbot activity to off-platform behavior.
Topic: Advertising
Disney+ Opens Ad-Free Tier to Ads in UK Subscriber Shake-Up
Disney+ quietly rewrote its UK subscriber agreement to permit ads before and after content on all plans, including premium tiers marketed as ad-free, Dexerto first reported.
Staples Introduces a 'Hard Button' as Its B2B Push Grows
Staples pits a black Hard Button against its Easy Button in a full-funnel campaign pushing B2B services to an estimated 75% of Fortune 500 companies.
Google Ads Adds Spend Benchmarks Comparing Advertisers With Peers
Google Ads now shows a Spend Benchmarks report in the account Overview, comparing weekly spend and clicks with peer businesses. One account saw €284 vs €268 among peers.
Campari Revives 1970s Classic Ad With Alan Cumming
Campari launched a new 'Stay Bitter' campaign with Alan Cumming during Negroni Week, updating a 1970s print ad claiming '9 out of every 10,000 Americans prefer a Campari Negroni.'
Meta Streamlines Creator-Brand Tie-Ups With New Marketing Hub
Meta globally launched its Creator Marketing Hub with expanded APIs, an integrated AI business assistant and new ad tools, targeting a creator channel that drew $37 billion in 202…
Pinterest Unveils Visual Search Ads in New Pitch to Brands
Pinterest revealed Visual Search Ads, expanded Performance+ A/B testing, and product prioritization controls at Pinterest Presents, rolling out in coming weeks.
Sydney Sweeney's Novig Campaign: Authorship Is Not Authenticity
Sweeney approached Novig herself, took equity and led creative — yet still reached for the oldest trope in the category, at women's sport's strongest commercial moment.
Chase Revives Scream for Freedom Card Push With Drew Barrymore and Kevin Hart
Chase spoofs Scream's 1996 opening scene with Drew Barrymore and Kevin Hart as Ghostface to promote Chase Freedom cash back ahead of the film's 30th anniversary.
Brands Borrow Classic TV Formats to Make Ads Feel Like Shows
Denny's, JCPenney and Skittles are building campaigns around sitcom, reality TV and episodic formats as marketers chase content audiences choose to watch rather than skip.
Pinterest pitches brands on Visual Search Ads and expanded Performance+ suite
Pinterest unveiled Visual Search Ads and expanded Performance+ features at Pinterest Presents, pitching the platform as a full-funnel, AI-powered performance channel for brands.
