SiriusXM Names Tubi's Anjali Sud as CEO, Succeeding Jennifer Witz

SiriusXM has appointed Tubi CEO Anjali Sud as its next chief executive, effective Jan. 1, replacing Jennifer Witz after her six-year run leading the audio company. Witz leaves after 25 years at SiriusXM. Sud will keep her seat as an independent director, a role she has held since March 2025.

The appointment puts a streaming and advertising executive atop a subscription-driven audio business at a moment its board says the fundamentals are improving. Greg Maffei, chairman of the SiriusXM board, said in a statement: "Anjali has built some of the most successful consumer entertainment platforms. In her previous roles, she has scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models."

That dual background matters. SiriusXM earns most of its revenue from subscriptions, and its advertising business — including one of the nation's leading podcast networks, built under Witz — is the growth lever Sud has repeatedly pulled elsewhere. Her record: leading Tubi to more than 110 million monthly active users, running Vimeo as CEO, and holding ecommerce, finance and media roles at Amazon and Time Warner. What the announcement does not say is how she plans to convert that playbook to audio, a medium where Tubi-style ad-supported scale economics have historically been harder to achieve.

What is Sud inheriting?

By the board's own account, a business on the upswing. Witz expanded in-car penetration, built the podcast network, solidified premium content-led subscription businesses and produced record-low customer churn (the rate at which subscribers cancel), Maffei said.

"SiriusXM is now generating its best core financial metrics in years," Maffei said, "returning to revenue growth and generating near-record levels of free cash flow."

Witz, in her own statement, pointed to the same record. "I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio," she said.

The caveat: near-record free cash flow and record-low churn describe a maturing subscription base, not an accelerating one. Sud's mandate — stated in her words — is evolution, not maintenance. "Premium audio experiences will be more important than ever to the future of entertainment," she said in a statement. "And I believe SiriusXM can evolve to lead that future."

The statement stops short of naming which premium audio experiences, or how.

What happens to Tubi?

Sud's exit triggers a restructuring at Tubi already set in motion by Fox's acquisition of Roku, which closed last week. Mike Bidgoli, Tubi's president, takes over day-to-day leadership. Sud will help manage the transition through year end.

Under a new structure described in a Friday staff memo from Fox Digital Platforms co-chairs Paul Cheesbrough and Anthony Wood, Tubi and Frndly TV — the latter part of the Roku acquisition — will join Fox One under Pete Distad, CEO of Fox's direct-to-consumer business. Bidgoli will report to Distad.

"An early Tubi investor, Mike has led its product and engineering teams with a focus on innovation and execution," the memo said. "The Tubi leadership team will report to Mike."

Sud starts at SiriusXM on Jan. 1 with a clean financial slate, an expanding ad business and no publicly stated strategy — the first test will be whether she articulates one before investors ask for it.