Tubi CEO Anjali Sud to Lead SiriusXM as Witz Exits After Six Years

Anjali Sud, the 43-year-old chief executive of the ad-supported streaming service Tubi, will take the top job at SiriusXM, the subscription audio company announced Monday.

Sud succeeds Jennifer Witz, who is stepping down on Dec. 31 after nearly six years as chief executive. Witz, 57, will remain in an advisory role through next year. She has been with SiriusXM for 25 years in total.

Sud is not a newcomer to the company. She has served as an independent director of SiriusXM since 2025. In its announcement, the company cited her extensive experience in digital media and streaming businesses.

What does Sud bring from Tubi?

Sud has led Tubi since 2023. Under her leadership, the free, ad-supported streaming platform (a service that charges viewers nothing and earns money from advertising) grew to 110 million monthly users. Tubi is now a profit center for Fox Corp., which acquired the company in 2020.

Tubi was recently absorbed into Fox Digital Platforms, a new unit created after Fox Corp. completed its $22 billion acquisition of the streaming platform Roku. That deal closed on Friday, according to the source report.

Before Tubi, Sud served as chief executive of the video platform Vimeo. Her career therefore spans free ad-supported video, subscription video and creator tools — a background that maps onto SiriusXM's own shift from satellite radio toward digital and streaming audio.

What did Sud say about the appointment?

"I am honored to lead SiriusXM in its next chapter," Sud said in a statement. "Premium audio experiences will be more important than ever to the future of entertainment, and I believe SiriusXM can evolve to lead that future."

The statement signals where she intends to focus: premium, subscription-based audio in an entertainment market crowded with streaming competitors.

What is the scale of the business she inherits?

SiriusXM offers live and on-demand programming across music, talk, news, sports and podcasts. The company reaches around 255 million monthly listeners across its platforms, and last month it reported 33 million total subscribers.

The service remains best known as the satellite radio home of morning personality Howard Stern. It has also moved aggressively into podcasting and personality-driven specialty channels, including Conan O'Brien's "Team Coco" and Alex Cooper's "Call Her Daddy." The platform carries shows or channels from Trevor Noah, Kevin Hart, Stephen A. Smith and former Fox News anchor Megyn Kelly.

What do the numbers say about the challenge?

Growth is the problem Sud must solve. In the third quarter of 2026, SiriusXM reported revenue of $1.6 billion for its flagship SiriusXM segment, flat with year-ago performance. Gross profit rose slightly, to $963 million.

Flat revenue at that scale explains the leadership change. Sud's mandate, judging by her own statement, is to convert a mature satellite radio business into a growth engine built on premium digital audio — the same transformation she ran at Tubi, where user scale turned an acquired asset into a profit center.

She starts Jan. 1.