Instacart Bets on Lower Markups to Drive Its Next Growth Phase
CEO Chris Rogers told Groceryshop in Las Vegas that Instacart is betting on value and affordability to break down the cost barriers blocking weekly online grocery hauls.
James Calloway
Market editor covering media and advertising at Marketing Herald.
41 articles
Articles by James Calloway
Google Search Console Adds Multimodal Filter for Image-Based Searches
Google rolls out a multimodal filter in Search Console covering Google Lens, Circle to Search and image uploads — but the data arrives without query-level insight.
Google Admits Search Console Can't Track AI Overviews Properly
Google's John Mueller admits Search Console flattens AI Overviews into one block, giving every link position 1 — while AI answers cut organic clicks by up to 38%.
Ben James Returns to Crispin as Chief Creative Officer
Ben James rejoins Stagwell-owned Crispin as CCO after four years advising CEO Maggie Malek, replacing Kim Baskinger following her six-month run.
NFL Turns to Adobe AI to Personalize Fan Content at Scale
The NFL says a single Sunday tune-in campaign now needs 350,000 assets, as year two of its Adobe AI partnership targets personalized content for international fans.
Scope3 Rebrands as Apostra, Pivoting From Carbon to AI
Scope3, founded in 2022 to measure ad supply chain carbon emissions, rebrands as Apostra today, chasing an AI-driven simplification of adtech, per CEO Brian O'Kelley.
OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads
A researcher found ChatGPT's __obi cookie can persist for a year and reappear on sites using OpenAI's ad pixel, linking chatbot activity to off-platform behavior.
Digital Advertising Could Add 1.2 Million UK Jobs by 2035
Digital advertising now supports 2.6 million UK jobs and could add 1.2 million more by 2035, with the sector growing 10 times faster than the wider economy.
Sorrell-Backed S4S Ventures Invests in AI Video Startup Higgsfield
S4S Ventures, co-founded by Sir Martin Sorrell, has invested in AI image and video startup Higgsfield after its $400M Series B at a $5.4B valuation.
K18 Rolls 150-Pound Human Hair Ball Through NYC for Launch Stunt
K18 rolled a 150-pound, 10-foot ball of 161 billion real human hairs through NYC to launch its FutureIQ serum, generating $150,000 in earned media value and 1.1 million social imp…
Toys R Us Accelerates Store Openings Ahead of Holiday Season
Toys R Us will open 120 stores across the U.S. ahead of the holiday season, marking a major brick-and-mortar push for the toy retailer.
AEO Traffic Converts 3x-15x Better Than Traditional Search
AEO traffic is under 1% of site visits but converts 3x-15x better than traditional search, with ChatGPT referrals converting at 11.4% versus 5.3% for organic search.
