Over 50% of Brazilians Plan to Spend R$500+ on Black Friday: Tecban

More than 50% of Brazilian consumers plan to spend over R$500 during Black Friday 2026, according to a Tecban survey of more than 15,000 people conducted October 13–17 through self-service screens on roughly 4,900 Banco24Horas ATMs across all five regions of the country.

Tecban, the company that manages the Banco24Horas network, ran the poll to map purchase intentions ahead of the retail date. The headline finding: budgets split into clearly distinct tiers, with a substantial share ready to make high-value purchases.

How much do Brazilians plan to spend?

The spending bands break down like this:

• 20.3% plan to spend between R$1,000 and R$2,000
• 18.3% expect to spend above R$2,000
• 11.9% intend to spend between R$500 and R$1,000
• 15.9% project spending between R$200 and R$500
• 33.4% say they will spend up to R$200

That adds up to more than half of respondents crossing the R$500 line. It also shows a meaningful low-budget segment — one in three respondents capping spend at R$200. In short, the date attracts both big-ticket shoppers and cautious ones.

What do consumers want to buy?

Electronics lead the category ranking at 28.8%, but only barely. Supermarket items sit right behind at 28.7% — a near tie that Tecban itself flagged as the survey's most telling detail.

The rest of the ranking:

• Home and decoration: 16.4%
• Home appliances: 13.6%
• Fashion and accessories: 6.6%
• Beauty and self-care: 5.5%

Newton Rodrigues, executive manager of Retail Management at Tecban, said the near-parity between electronics and groceries is the core insight. "Os dados da pesquisa realizada de Norte a Sul na rede Banco24Horas mostram que a Black Friday reúne diferentes perfis de consumo, tanto em relação ao orçamento quanto às categorias de interesse. A proximidade entre eletrônicos e supermercado reforça que a data vai além das compras de maior valor e está presente nas necessidades do dia a dia dos brasileiros," Rodrigues said.

Why does the grocery number matter for marketers?

The data point cuts against the classic image of Black Friday as a discount bonanza for TVs and phones. Groceries finishing within 0.1 percentage point of electronics signal that the date now covers everyday basket purchases, not just aspirational big-ticket items.

For brands and retailers, that means promotional planning for Black Friday 2026 should treat fast-moving consumer goods as a core battlefield, not an afterthought — especially with 33.4% of shoppers working with budgets under R$200.