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Meta Streamlines Creator-Brand Tie-Ups With New Marketing Hub
Meta globally launched its Creator Marketing Hub with expanded APIs, an integrated AI business assistant and new ad tools, targeting a creator channel that drew $37 billion in 2025.
Updated
The brief
- Creator recommendations influence 45% of all consumer purchases, per IAB data; creator spending hit $37 billion in 2025
- Facebook creators join Instagram creators in the Creator Marketplace API, enabling single-integration discovery across both platforms
- Meta's Q2 overall revenue rose 28% to $60.8 billion, with ad revenue up 27% and ad impressions up 14%
Based on Marketing Dive; imgproxy.divecdn.com
Filed under meta, influencer-marketing, creator-economy, advertising, apis
James Calloway
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Market editor covering media and advertising at Marketing Herald.
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