Higgsfield Claims $1 Billion Run Rate on a Four-Week Basis
Higgsfield AI claims a $1 billion annualized run rate built on four weeks of revenue, while YouTube plans creator deal tools and OpenAI faces an Australian probe over agent breach…
Topic: Creator Economy
Digital Advertising Could Add 1.2 Million UK Jobs by 2035
Digital advertising now supports 2.6 million UK jobs and could add 1.2 million more by 2035, with the sector growing 10 times faster than the wider economy.
Creators Push Into Upfront Territory as TV Sales Model Strains
Arcade's London upfront, Spotter's CTV event and IAB's CreatorFronts show creators borrowing TV's sales playbook — but unlimited inventory means only the top one percent will get…
Brands trade pay-per-post for equity as influencer model loses edge
Pay-per-post influencer deals are losing ROI as creator CPMs rise. Brands are shifting to equity, royalty and revenue-share structures, with PepsiCo's $2bn Poppi deal as proof.
Women Athletes Turn to the Creator Playbook to Close the Pay Gap
Alozie grew Snapchat followers 61% in three months via TOGETHXR's Snap the Gap, as women athletes turn content into pay, reach and career insurance.
Meta Streamlines Creator-Brand Tie-Ups With New Marketing Hub
Meta globally launched its Creator Marketing Hub with expanded APIs, an integrated AI business assistant and new ad tools, targeting a creator channel that drew $37 billion in 202…
Perplexity Moves to Strengthen Creator Marketing Leadership
Perplexity has filled a creator marketing executive role and counts hundreds of influencer partners, including Lewis Hamilton and Joe Rogan, as AI platforms court creators.
UK Creator Revenue to Pass £1bn as CMOs Vanish From FTSE 100 Boards
UK creator revenue is forecast to pass £1bn in 2026, no CMOs sit on FTSE 100 boards, Gucci tops YouGov's recommend ranking, and regional salaries jump 40% outside London.
UK creator revenue to break £1bn barrier for first time in 2026
Creator partnership revenue will rise 26% to £1.217bn in 2026, while 93% of UK brands and agencies plan to increase influencer marketing spend over the next year.
