Netomi, the artificial intelligence startup backed by former DreamWorks CEO Jeffrey Katzenberg, is rebuilding its leadership team to push AI beyond the chat window in the corner of a website — and into the website itself.

The move puts new operators around founder and CEO Puneet Mehta at the exact moment the company is repositioning its product.

Who is taking which job?

Justin Wexler, a longtime general partner at Katzenberg's venture firm WNDR, has become president of Netomi. He has sat on Netomi's board for five years, so he arrives knowing the business from the inside. Wexler will work alongside Mehta, who founded the company and remains chief executive.

Wexler has shifted to a venture partner role at WNDR to take the Netomi job.

The second hire targets growth. Netomi has brought in Ryan Boughan as senior vice president of growth. Boughan was previously president and chief operating officer of PTTOW!, the CMO network.

Two senior appointments in one sweep: a five-year board insider into the president's office, and a CMO-network operator into the growth seat.

What does the reshuffle signal?

The leadership changes track a product bet. Netomi wants AI to live in the website itself, not just in a support chat box tucked into a corner of the page.

That framing, laid out in the company's own announcement, positions Netomi against the standard pattern of customer-service AI: a widget bolted onto an otherwise conventional site. The wager is that AI should shape the whole experience a visitor lands on.

A president with five years of board context and a growth SVP who spent years selling to chief marketing officers suggest the company is gearing up to market that shift hard to brand-side buyers.

The bet is clear: Netomi is staffing up to sell websites that AI builds and runs, not just chatbots that answer inside them.