Topic

Martech

Topic · sector wire · /martech

Martech

12 items on the sector wire

A

Agentic AI Moves Into CTV Buying — With Humans Still in the Cockpit
October 8, 2026 · 01:30 PM

C

Consumer AI agents now stand between brands and their customers
October 13, 2026 · 02:20 PM

D

DMA's Chris Combemale Reflects on 47 Years of Marketing Disruption
September 21, 2026 · 10:22 PM

E

Enterprises can cut AI costs without cutting AI use
October 1, 2026 · 12:37 PM

H

HIPAA Compliance in Martech Goes Beyond Signed BAAs
October 9, 2026 · 03:05 PM

M

Martech Has Grown 100-Fold Since 2011 — and Organizations Can't Keep Up
October 14, 2026 · 02:35 PM
Marketers Must Stop Treating LLMs Like People
September 25, 2026 · 12:32 PM

O

Over 90% of Marketers Use AI, But Workflows Remain the Holdup
October 12, 2026 · 12:25 PM
Only 10.8% of AI Agent Projects Reach Scale as Martech Spend Climbs
October 9, 2026 · 03:05 PM

S

Salesforce Buys AI Analytics Startup Loops to Push Tableau Beyond Dashboards
October 13, 2026 · 05:05 PM
Salesforce Buys AI Research Startup Listen Labs for Reported $2B
September 30, 2026 · 02:18 PM

#

67% of B2B Buyers Prefer Rep-Free Purchases — But 69% Still Want a Human
October 8, 2026 · 01:10 PM