Alfred CMO Alice Tendler on trading brand codes for a blank sheet
Former OVO and BT Group marketer Alice Tendler joined challenger utility Alfred as CMO pre-launch. She explains what it takes to build a brand from a blank sheet of paper.
Topic: Leadership
Space NK Elevates CMO Emma Simpson-Scott to Chief Executive
Space NK promotes CMO Emma Simpson-Scott to CEO under new owner Ulta Beauty, succeeding Andy Lightfoot after seven and a half years as the retailer targets growth.
