MH-4248Advertising & Media
Google and DOJ File Proposed Final Judgments in Ad Tech Case
Google and the DOJ filed proposed final judgments in the ad tech antitrust case on Friday night at 10:15 p.m. — the latest move in a legal battle running since January 2023.
Wire notes
- Google and the DOJ filed proposed final judgments on Friday night at 10:15 p.m.
- The filing is a 41-page document outlining proposed remedies.
- The ad tech antitrust case has been in the courts since January 2023.
- The filings will shape what Google's punishment looks like in the case.
Google and the Department of Justice filed their proposed final judgments in the ad tech antitrust case on Friday night at 10:15 p.m., moving the landmark dispute into its remedies phase.
The 41-page document outlines each side's vision of what Google's punishment should look like. It is the latest move in a legal saga that has been grinding through the courts since January 2023.
What happens next?
The filings set the parameters for the fight still to come. Google and the DOJ remain at odds over key elements of the remedy, and the court will now have to weigh the competing proposals before issuing a final judgment.
The case has tracked a long road since its filing in January 2023. Friday's late-night paperwork confirms that both parties are now formally staking out their positions on remedies rather than liability.
For advertisers, publishers and the wider ad tech market, the stakes are structural: whatever final judgment the court adopts will shape how Google operates its advertising technology business going forward.
via en.wikipedia.org (Original)
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