Publishers Grade Google Ad Tech Remedies: Progress, Not a Clean Win
Seven publisher and sell-side execs rate the DOJ's Google ad tech remedies from 1 to 10, finding measures like opening AdX promising on paper but doubtful in practice.
Topic: Ad Tech
Google Keeps AdX as Court Rejects Breakup in Ad-Tech Case
A federal court rejected the DOJ's push to make Google divest AdX. Behavioral remedies remain, with the full opinion due to be unsealed in two weeks.
CES 2026: AI-Powered Ad Systems Take Center Stage
CES 2026 spotlighted backend AI systems over gadgets: Disney unifies planning and measurement while publishers fight zero-click traffic loss and signal decay.
Infillion Buys Foursquare; Reddit Hack Ran 108 Ad Variants
Infillion acquires Foursquare, HBO Max's verified Reddit account runs 108 hacker ad permutations, gaming platforms borrow other channels' playbooks, and the Try Guys model authent…
Taboola Bids for Dianomi to Push Deeper Into Finance Vertical
Taboola has offered up to £27 million ($36 million) for Dianomi, betting that premium finance publishers and blue-chip advertisers will anchor its push beyond the chumbox into ver…
Google Ad Tech Ruling: Who Wins and Loses From the Final Remedies
Google keeps AdX and DfP as remedies regulate auctions, not ownership. Rival exchanges gain Prebid access, the DOJ sets a template, and CTV and retail media get nothing.
AdMonsters Merges Into AdExchanger Under Single Domain
AdMonsters has merged into sister brand AdExchanger under one domain, as shared owner Access Intelligence unifies ad ops and programmatic coverage for publishers.
AdMonsters Joins AdExchanger as a Foundational Community
AdMonsters officially joins sister brand AdExchanger on a single site, combining practitioner ad ops expertise with AdExchanger's journalism under the Chief Marketer Network.
Google Ad Tech Remedies: A Code of Conduct, Not a Breakup
Judge Brinkema rejected breaking up Google's ad tech business. The final remedy: a code of conduct after 17 months of post-verdict wrangling. Some changes will take years.
Publishers Brace for Limited Relief in Google Ad Tech Remedies
Google's ad tech monopoly trial has ended, and the court's behavioral remedies are unsealed. Publishers call the relief too little, too late — but will take what they can get.
Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing
Ad tech flees public markets as Criteo take-private rumors swirl; Business Insider's traffic falls from 95M to 21M uniques; senators press FTC on AI shopping bots.
