58% of Ad Execs Expect Agentic Buying to Scale Within a Year
IAB Europe research finds 58% of ad execs expect agentic ad buying to reach scale within a year, with large organizations far ahead of smaller ones.
Topic: Programmatic Advertising
Scope3 Rebrands as Apostra, Pivoting From Carbon to AI
Scope3, founded in 2022 to measure ad supply chain carbon emissions, rebrands as Apostra today, chasing an AI-driven simplification of adtech, per CEO Brian O'Kelley.
Raptive and Unwind Media Begin Testing Amazon's Prebid Adapter
Raptive and Unwind Media are testing Amazon's Prebid adapter to measure whether Amazon demand adds net yield inside the shared auction layer rather than cannibalizing existing bid…
