Fifa to Accept Pix Payments for 2027 Women's World Cup Tickets in Brazil

By James Calloway

Fifa will accept Pix as a payment method when ticket sales for the 2027 Women's World Cup open on December 1, according to sources heard by the report. The instant-payment option joins debit and credit cards on the Visa network and other payment methods listed, though unspecified, in Fifa's official release.

Getting Pix to the checkout took work. Sources describe long negotiations between the parties, complicated by the fact that Visa, the electronic payments company, holds official sponsor status with Fifa. Visa's position still earns it something concrete: the second sales phase will include a period exclusive to Visa cardholders.

What do the ticket packages cost?

The opening sales phase runs for eight days and offers fans three package options, with individual tickets inside the packages starting at R$30 (US$5) each in Category 3:

• Passaporte Seleção Brasileira — fans can follow Brazil's national team through the group stage. Prices start at R$205 for the three Category 3 matches.
• Passaporte Arena — fans can attend every match in their host city through the quarterfinals, across the eight host venues. Fifa prices this option 27% cheaper than buying individual tickets for the same matches.
• Passaporte Flex — fans build a personalized combo of three matches. The combo can include a Brazil group-stage game or a semifinal, but the final and the bronze-medal match are excluded. Depending on the choices, Category 3 tickets start at R$30 each, making it possible to build a three-match package for under R$100 (US$18).

The tournament runs June through July 2027 across Brazil.

How will sales and access work?

Packages sell first-come, first-served on FIFA.com/tickets until the allocation for the first sales phase runs out. Buyers must create a FIFA ID in advance to purchase.

Brazilian law cuts both ways on access. Fans entitled to half-price tickets under Brazilian legislation will find them on sale. All tickets for people with disabilities and reduced mobility will be available too, including spaces for wheelchair users and extra-wide accessible seats. Where applicable, buyers can request companion tickets.

For marketers, the takeaway is simple: Fifa pairing a global sponsor's card network with Pix signals how payment exclusivity gets renegotiated when a tournament lands in Brazil, where Pix is now the default way people pay.

The Visa-exclusive window in phase two will show, in transaction data, whether card sponsorship still moves purchase behavior in a Pix-first market.