NFL Turns to Adobe AI to Personalize Fan Content at Scale
The NFL says a single Sunday tune-in campaign now needs 350,000 assets, as year two of its Adobe AI partnership targets personalized content for international fans.
Topic: Personalization
State Farm Returns to NFL Season With Personalization-First Campaign
State Farm's new NFL campaign pushes personalization, pairing Mahomes and Reid with rookies Cam Skattebo and Fernando Mendoza — all without an official league sponsorship.
