Marketers Say 'Good Enough' Culture Is Eroding Ad Standards
Marketers warn a culture of 'good enough' is eroding ad standards as AI-driven efficiency pushes trigger job losses, with teams now hunting new benchmarks and talent.
Topic: AI
DMexco 2026: Brands Confront AI at Scale and a Bolder CMO Role
AI adoption and the future CMO role dominated DMexco 2026 in Cologne, where Meta, Gamma, Taxfix and IBM executives debated scaling AI with governance and human centricity.
"Doom Trolling" Warned as Credibility Risk for AI Industry PR
Add Ventures Capital's Gabriel De La Rosa Cols argues AI firms' "doom trolling" — hyping existential risk — has drained PR credibility so far that sincere safety warnings now soun…
Coca-Cola Bottlers VP Predicts Rise of 'AI Transformation Communicator'
Coca-Cola Bottlers' Tricia Taylor predicts a new role: the AI transformation communicator, sitting at the intersection of AI, HR and IT while keeping communication people-centric.
81% of Creative Professionals Use AI, But Tool Churn Signals Integration Gap
Luma's first survey of 760 creative professionals finds 81% use AI to create content, yet organizations churn through tools — evaluating 6.1, adopting 4.3, dropping three.
DMA's Chris Combemale Reflects on 47 Years of Marketing Disruption
Outgoing DMA leader Chris Combemale has witnessed 47 years of marketing change, from email's arrival to the AI era, yet says the industry's fundamentals remain unchanged.
Behr Paint CMO Andy Lopez: Why AI Can Never Replace Great Agencies
Behr Paint CMO Andy Lopez tells Marketing Vanguard how 'color paralysis' shapes the paint journey, why AI can't replace agency partners, and how Home Depot planning works.
Vertical Video, Sell-Side AI and Transparency Set Publisher Agenda
AdMonsters identifies three sell-side trends for 2026: vertical video as a premium channel, AI-driven SSP decisioning, and transparency becoming a performance driver rather than a…
B2B Marketers Put Brand Back at the Top of the Agenda
AI adoption is pushing B2B marketers back toward brand building, with 59% saying their business understands its value, Marketing Week research shows.
Why Marketers Must Understand the 'Nones' in Their Analytics
The (direct)/(none) segment is no longer just direct typers. Privacy defaults and AI agents are swelling the analytics 'junk drawer' — and marketers who ignore it risk losing a th…
Pew Survey: Majority in Wealthier Countries Expect AI to Cut Jobs
Pew's 37-country survey found a median 46% of adults expect AI to reduce jobs over 20 years. Expectations run highest in high-income markets like Australia, South Korea and the U.…
Five Ways AI Can Help Comms Leaders Challenge Executive Assumptions
Advisors to Ragan's Center for AI Strategy share five AI tactics — from outside evidence gathering to agent building and pre-mortems — for challenging executive assumptions withou…
