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Women Athletes Turn to the Creator Playbook to Close the Pay Gap
Alozie grew Snapchat followers 61% in three months via TOGETHXR's Snap the Gap, as women athletes turn content into pay, reach and career insurance.
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The brief
- Michelle Alozie grew her Snapchat followers 61% in three months, from 127,000 to 204,000, via TOGETHXR's Snap the Gap cohort
- Snap's first cohort generated 16 million story views, 26 million Spotlight views and average follower growth of 1,491%
- Deloitte projects elite women's sports will hit $3 billion in revenue this year, up 25% year over year
Based on Digiday; deloitte.com
Filed under women-s-sports, creator-economy, athlete-branding, brand-partnerships, sports-marketing
Elena Vasquez
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Senior reporter covering media and advertising at Marketing Herald.