Texas A&M Rides Indy 500 Win Into Uncharted Higher Ed Marketing Territory
Felix Rosenqvist won the closest Indy 500 ever wearing Texas A&M's logo. The school's CMO calls the helmet deal "a blue ocean for higher ed" — and it continues in 2026.
Topic: Sports Marketing
Wonderful Pistachios Launches First NIL Roster in Social Campaign
Wonderful Pistachios debuts its first NIL roster: seven college athletes star in "Don't Hold Back All-Stars," a social campaign modeled on Nike's marketing playbook.
Major Brands Bet on Pro Pickleball Team Sponsorships as Sport Matures
Raisin Bran and Disney are among the brands signing individual MLP team deals as pro pickleball's audience grows toward a tipping point, with record attendance and viewership this…
Inside the Chicago Bulls' Easter-Egg-Filled Schedule Release Video
The Bulls' Grand Theft Auto-inspired schedule release earned 1.1M views in 24 hours and near-unanimous praise. VP Luka Dukich explains how the team built it for "the group chat."
Mondelēz Goes Regional: Chiefs Deal and Five NCAA Partnerships
Mondelēz adds its first NFL team sponsorship with the Kansas City Chiefs plus five NCAA snacking partnerships, shifting toward regional, mood-based sports marketing.
Atlanta Teams Bet on Culture, Not Just Sport, to Hold Fans
Atlanta's Falcons, Hawks, Braves and Atlanta United frame sports as culture, not a separate lane, per executives speaking at Brandweek 2026's Home Field Advantage session.
F1's U.S. Viewership Hits a Bumpy Stretch: What Brands Should Know
F1's debut season on Apple TV and a calendar disrupted by the Persian Gulf war have dented U.S. numbers, but experts say fan growth momentum is intact.
Women Athletes Turn to the Creator Playbook to Close the Pay Gap
Alozie grew Snapchat followers 61% in three months via TOGETHXR's Snap the Gap, as women athletes turn content into pay, reach and career insurance.
Strava Pushes Into Strength Training as User Base Hits 195 Million
Strava, now with over 195 million users, is targeting strength training with a product overhaul, a Hevy integration and word-of-mouth marketing, CMO Louisa Wee tells Marketing Bre…
Soaring US Open Ticket Prices Push Sponsors Beyond the Stadium
As resale ticket prices surge, US Open sponsors like Grey Goose, Lavazza, IBM, Oura and Mercedes-Benz are shifting activations offsite to reach fans beyond the stadium grounds.
On Signs Mbappé as It Prepares Entry Into Soccer
Swiss sneaker brand On has signed Kylian Mbappé, who joined Nike as a child, as it prepares to battle Nike and Adidas in soccer footwear and apparel.
Sharpie Signs NFL Rookies to Anchor pens in Football Culture
Sharpie's Rookie of the Year program enters year three with Cardinals back Jeremiyah Love, after 3.6 million clicks and 102% reach growth over its first two NFL campaigns.
