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Taboola Bids for Dianomi to Push Deeper Into Finance Vertical
Taboola has offered up to £27 million ($36 million) for Dianomi, betting that premium finance publishers and blue-chip advertisers will anchor its push beyond the chumbox into verticalized performance advertising.
Updated
The brief
- Taboola's offer values Dianomi at £19–27 million ($25–36 million), with cash and earnouts tied to publisher revenue; closing expected before end of 2026 pending regulatory approval and a shareholder vote.
- Dianomi's publisher partners include Reuters, CNN Business, The Wall Street Journal and The Times; advertisers include Charles Schwab and Bank of America.
- The same week, SSP 33Across rebranded to WealthStage, repositioning as a digital advertising platform for financial services marketers.
Based on AdExchanger; investors.taboola.com
Filed under taboola, dianomi, ad-tech, native-advertising, m-a
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Staff writer covering consumer brands and retail at Marketing Herald.
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