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Staples Introduces a 'Hard Button' as Its B2B Push Grows
Staples pits a black Hard Button against its Easy Button in a full-funnel campaign pushing B2B services to an estimated 75% of Fortune 500 companies.
Updated
The brief
- Staples' new 'Hard vs. Easy' campaign debuts this week on YouTube, Hulu and Netflix, with cuts on LinkedIn and Meta.
- CMO Bob Sherwin says Staples works with an estimated 75% of Fortune 500 companies and operates more than 900 stores.
- The Hard Button concept was created in-house, with Bandits & Friends on early ideation and Monks on parts of production.
Based on Marketing Dive
Filed under staples, b2b, full-funnel-campaign, branding, advertising
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News editor covering industry trends and analytics at Marketing Herald.
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