Meta has launched Muse for Small Business, an AI agent that performs tasks across a range of business software, the company announced Tuesday in a blog post. The tool is free up to a certain number of tokens used, with subscriptions priced at $20 to $100 per month for additional usage.

Muse draws on companies' Instagram and Facebook business accounts and integrates with platforms including Shopify, Stripe, Intuit QuickBooks, Asana, Box, Canva and Zoom to understand a business's branding, storefront, accounting and customer records.

The launch extends Muse beyond consumers. Meta introduced the AI assistant for U.S. and Canadian personal users last month. According to the company's Sept. 8 blog post, the consumer version handles tasks such as completing forms, sending emails, booking travel and converting recipes into grocery lists.

With the small business edition, Meta wants the assistant to support the services companies already use. Businesses can require human approval before Muse makes purchases or publishes information, the company said.

Meta has built guardrails around how the agent transacts. When Muse acts on a small business's behalf, it uses single-card numbers for new merchants, does not collect password or payment information, and does not share virtual machine data with Meta's advertising systems, a company spokesperson said in an email to Retail Dive.

Not every platform is willing to participate. Last week, Amazon asked Meta to remove its e-commerce site from the Muse platform because it had not consented to being available on the tool, Retail Dive reported.

The standoff echoes a broader fight over AI agents and commerce. Amazon sued Perplexity last year after its AI agent used Amazon to make purchases. The two companies are still battling in court, but in August a U.S. appeals court overturned a temporary order that had prohibited Perplexity from making purchases on Amazon.

The message for small business marketers is that agentic commerce now carries both operational promise and platform risk. As Meta courts smaller merchants with a low-priced agent that reaches into payments, accounting and design tools, its success may depend on whether more platforms follow Amazon's lead and opt out.