Grocers Bet on Agentic AI That Shoppers Actually Use

Kroger, Giant Eagle and DoorDash executives used Groceryshop to detail agentic AI plans focused on practicality over chatbots and search tools.

Wire notes

  • Executives from Kroger, Giant Eagle and DoorDash discussed agentic AI at this year's Groceryshop.
  • Companies are abandoning simple search tools and intrusive chatbots in favor of practical AI that bridges physical stores and online ordering.
  • A key industry focus is training shoppers to integrate agentic shopping into their daily routines.

Agentic AI dominated the conversation at this year's Groceryshop, where executives from Kroger, Giant Eagle and DoorDash took the stage to explain how they are building AI assistants.

The retailers are moving away from simple search tools and intrusive chatbots. Instead, they are deploying practical AI systems designed to bridge the gap between physical stores and online ordering.

Much of the industry's focus now falls on shopper behavior rather than technology alone. Companies are training customers to weave agentic shopping into their daily routines, according to executives speaking at the event.

The emphasis on practicality marks a shift in how grocery and delivery players approach AI. The goal is no longer a standalone gimmick but a tool that works across both store aisles and digital carts.

For Kroger, Giant Eagle and DoorDash, the next challenge is clear: making agentic shopping a habit, not an experiment.

via modernretail.co (Original)

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Tom Whitfield

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Staff writer covering consumer brands and retail at Marketing Herald.

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