58% of Ad Execs Expect Agentic Buying to Scale Within a Year
IAB Europe research finds 58% of ad execs expect agentic ad buying to reach scale within a year, with large organizations far ahead of smaller ones.
Topic: Agentic AI
Scope3 Rebrands as Apostra, Pivoting From Carbon to AI
Scope3, founded in 2022 to measure ad supply chain carbon emissions, rebrands as Apostra today, chasing an AI-driven simplification of adtech, per CEO Brian O'Kelley.
AI Coworkers Are Joining the 2027 Marketing Org Chart
Optimizely, HubSpot and Asana are shipping AI 'virtual teammates' for marketing teams as Gartner warns over 40% of agentic AI projects will be scrapped by end of 2027.
Axios Preps 'Axios Direct' Content Feeds for AI Models and Agents
Axios hits its 2026 revenue goal and launches Axios Direct, content feeds built for AI models and agents, with three customer pathways planned.
