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Disney Names Adam Smith Chairman of Direct-to-Consumer
Disney names Adam Smith chairman of direct-to-consumer for Disney Entertainment, putting Disney+ and Hulu product, engineering and adtech under one leader.
Updated
The brief
- Adam Smith named chairman of direct-to-consumer for Disney Entertainment, announced Thursday by Dana Walden.
- Smith will oversee Disney's global entertainment SVOD business, including Disney+ and Hulu product, engineering, and adtech.
- Walden said Smith has spent two years building a product and technology team and 'significantly enhanced the Disney+ user experience globally.'
Based on Adweek; thewaltdisneycompany.com
Filed under disney, streaming, disney, hulu, adtech
Tom Whitfield
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Staff writer covering consumer brands and retail at Marketing Herald.