75% of Brazilians View Chinese Tech Favorably, Ipsos Study Finds

Seventy-five percent of Brazilian consumers hold a positive view of Chinese technology, according to an unprecedented Ipsos survey commissioned by Jovi. The figure is six percentage points higher than the 69% recorded in 2025.

The study breaks the favorable sentiment into two tiers. Half of the participants rate their perception as very positive, while 25% call it somewhat positive. Another 15% describe their view as neutral, 8% as negative, and 2% did not answer.

How Brazilians see Chinese companies

The positive assessment extends beyond products to the companies behind them. The survey found that 77% of respondents recognize Chinese companies operating in Brazil as a source of relevant technological innovation. A further 69% associate these firms with the manufacture of high-quality products.

Attitudes toward corporate conduct are also favorable. Some 62% of respondents credit Chinese companies with contributing to local job creation, and 63% agree that these firms have a positive impact on society.

Where Chinese brands are most visible

Smartphones dominate the perceived presence of Chinese companies in Brazil, cited by 65% of respondents. Automobiles and electric vehicles follow at 56%. Home appliances and electronics rank third, named by 44% of participants.

The ranking tracks the categories where Chinese manufacturers have invested most heavily in Brazilian retail channels, and it signals where favorable perception is most directly convertible into purchase consideration.

What does this change for marketers?

For brands competing against Chinese entrants, the data removes a long-standing assumption: that country-of-origin bias works against Chinese products in Brazil. Sixty-nine percent of consumers already link Chinese companies to high quality, a level that rivals domestic and established international brands in most tracking studies of this kind.

For Chinese brands themselves, the six-point year-on-year jump in overall favorability, from 69% to 75%, suggests that sustained product exposure is compounding into reputational gains. The weakest association, job creation at 62%, indicates that local-employment storytelling remains the area where perception lags furthest behind product perception.

Methodology

Ipsos interviewed 1,200 adults who use smartphones, drawn from social classes A, B and C, between September 30 and October 5, across all of Brazil. The margin of error is 2.8 percentage points.

The six-point gain in a single year sets the benchmark marketers will now measure against when the next wave of this tracking research field.