Creators Push Into Upfront Territory as TV Sales Model Strains
Arcade's London upfront, Spotter's CTV event and IAB's CreatorFronts show creators borrowing TV's sales playbook — but unlimited inventory means only the top one percent will get…
Topic: Tv Advertising
Thinkbox CMO Andrew MacGillivray to Step Down After 21 Years
Thinkbox CMO Andrew MacGillivray will step down at the end of this year after 21 years at the marketing body for commercial TV in the UK.
Thinkbox Promotes Chris Dunne to Marketing Director Role
Thinkbox has promoted head of marketing Chris Dunne to marketing director, succeeding Andrew MacGillivray after two decades. Dunne joins the board at the end of the year.
