"Doom Trolling" Warned as Credibility Risk for AI Industry PR
Add Ventures Capital's Gabriel De La Rosa Cols argues AI firms' "doom trolling" — hyping existential risk — has drained PR credibility so far that sincere safety warnings now soun…
Topic: Reputation Management
PR Roundup: Manning's Disappearing Apology, the Sheeran-Kraft Fallout and a $1.2 Billion Reputation Gap
Manning's 24-hour Instagram apology, the Sheeran-Macklemore-Kraft fallout and new research valuing strong pre-crisis reputation at $1.2 billion on a $10 billion company.
Data Center Backlash: PR Pros Say Comms Must Arrive Early
Temple University's Gregg Feistman says data center backlash stems from poor execution, not messaging. Comms teams must engage communities before plans are set and speak truth to…
Communicators Face Post-Midterm Reputation Risks: Four Moves
APCO's Mara Hedgecoth says 72% of Americans respect firms that hold firm under political pressure. She outlines four ways comms teams can prepare for post-midterm reputation risks.
Sheeran's Cold Macklemore Response: Crisis Lessons for Brands
Sheeran's "I am not complicit" stance on Macklemore's tour exit draws artist walkouts, while Hyrox, H&M and Microsoft show sharper crisis playbooks.
