California Passes Compromise SB-690, Keeping CIPA Lawsuits Alive
California passed a compromise SB-690, preserving most CIPA private lawsuit rights, while Big Tech lobbying killed similar provisions in other states, AdExchanger reports.
Topic: Privacy
OpenAI Tests Third-Party-Style Tracking in ChatGPT Ads
A researcher found ChatGPT's __obi cookie can persist for a year and reappear on sites using OpenAI's ad pixel, linking chatbot activity to off-platform behavior.
Why Marketers Must Understand the 'Nones' in Their Analytics
The (direct)/(none) segment is no longer just direct typers. Privacy defaults and AI agents are swelling the analytics 'junk drawer' — and marketers who ignore it risk losing a th…
