NBC's Today Ends GMA's 14-Year Reign as Top Morning Show
NBC's Today dethroned GMA after 14 years, averaging 2.948 million viewers, but slipped in the A25-54 demo while GMA grew on both measures and CBS Mornings fell.
NBC's Today dethroned GMA after 14 years, averaging 2.948 million viewers, but slipped in the A25-54 demo while GMA grew on both measures and CBS Mornings fell.
World News Tonight ends 2025-2026 as No. 1 for a 10th straight year with 8.47M viewers, but NBC Nightly News has closed the Adults 25-54 gap to just 86,000 viewers.
Prediction-market operator Kalshi outspent the entire 2025 sports-betting category on national TV, while Nielsen's co-viewing change puts an asterisk on every year-over-year ratin…
Today kept the No. 1 spot with 2.834 million viewers but lost ground in both measures, shrinking its lead over GMA to 92,000 total viewers for the week of Sept. 7.
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