Mondelēz Goes Regional: Chiefs Deal and Five NCAA Partnerships
Mondelēz adds its first NFL team sponsorship with the Kansas City Chiefs plus five NCAA snacking partnerships, shifting toward regional, mood-based sports marketing.
Topic: Nfl
Jersey Mike's Launches NFL Campaign as Digital Spend Climbs
Jersey Mike's debuts "Game Day Mike's Way," its most integrated campaign to date, as digital marketing spend surges following the chain's July debut as a public company.
State Farm Returns to NFL Season With Personalization-First Campaign
State Farm's new NFL campaign pushes personalization, pairing Mahomes and Reid with rookies Cam Skattebo and Fernando Mendoza — all without an official league sponsorship.
Sharpie Signs NFL Rookies to Anchor pens in Football Culture
Sharpie's Rookie of the Year program enters year three with Cardinals back Jeremiyah Love, after 3.6 million clicks and 102% reach growth over its first two NFL campaigns.
